Marketing Research: Methodological Foundations (Harcourt Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: Methodological Foundations (Harcourt Series in Marketing) Book

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students? conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.Read More

from£47.23 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £4.74
  • 0030331013
  • 9780030331015
  • Gilbert A. Churchill, Dawn Iacobucci
  • 11 May 2001
  • Thomson Learning
  • Hardcover (Book)
  • 1006
  • 8th Revised edition
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