Marketing Research: Methodological Foundations Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: Methodological Foundations Book

OVERVIEWThis market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.Read More

from£N/A | RRP: £16.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 003053982X
  • 9780030539824
  • Gilbert A. Churchill
  • 1 December 1990
  • Dryden Press,U.S.
  • Paperback (Book)
  • 997
  • International 2 Revised ed
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