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Marketing Research: Methodological Foundations Book
OVERVIEWThis market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 003053982X
- 9780030539824
- Gilbert A. Churchill
- 1 December 1990
- Dryden Press,U.S.
- Paperback (Book)
- 997
- International 2 Revised ed
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