Marketing Research Project Manual Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Project Manual Book

This manual is intended for an introductory marketing research course that requires a marketing research project. The manual has been developed to assist the student throughout the various stages of a marketing research project. It is organized around the steps of the research process. This manual is designed to answer the common questions that, experience suggests, arise throughout the student project. It is not intended as mini-text, but rather as a complement to a standard text in marketing research.Read More

from£N/A | RRP: £16.99
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  • 0073128880
  • 9780073128887
  • James Molinari
  • 4 April 2005
  • McGraw Hill Higher Education
  • Paperback (Book)
  • 80
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