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Marketing Research Project Manual Book
This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering step-by-step procedures for students to follow in conducting a market research project with an emphasis on survey research and data analysis using statistical packages such as STATISTICA, SPSS, or Excel. The project provides hands-on experience with interviewing, developing research objectives into a questionnaire, chosing a sampling method, designing sampling plans and procedures, preparing a research report, and analoyzing results and translating them into findings, conclusions and recommendations. The manual features marketing research activities surrounding an electric utilities corporation, and can be used as either a customer satisfaction or business-to-business project.Read More
from£19.57 | RRP: * Excludes Voucher Code Discount Also available Used from £6.39
- 0538891483
- 9780538891486
- Glen R. Jarboe
- 29 August 1998
- South-Western, Div of Thomson Learning
- Paperback (Book)
- 256
- 4th Revised edition
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