Marketing Research Project Manual Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Project Manual Book

This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering step-by-step procedures for students to follow in conducting a market research project with an emphasis on survey research and data analysis using statistical packages such as STATISTICA, SPSS, or Excel. The project provides hands-on experience with interviewing, developing research objectives into a questionnaire, chosing a sampling method, designing sampling plans and procedures, preparing a research report, and analoyzing results and translating them into findings, conclusions and recommendations. The manual features marketing research activities surrounding an electric utilities corporation, and can be used as either a customer satisfaction or business-to-business project.Read More

from£19.57 | RRP: £26.45
* Excludes Voucher Code Discount Also available Used from £6.39
  • 0538891483
  • 9780538891486
  • Glen R. Jarboe
  • 29 August 1998
  • South-Western, Div of Thomson Learning
  • Paperback (Book)
  • 256
  • 4th Revised edition
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