Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (Jossey-Bass Nonprofit and Public Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need (Jossey-Bass Nonprofit and Public Management Series) Book

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.Read More

from£15.99 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £3.30
  • 0787964190
  • 9780787964191
  • Alan R. Andreasen
  • 18 October 2002
  • Jossey Bass
  • Paperback (Book)
  • 304
  • 2nd Edition
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