Marketing Research: The Impact of the Internet Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: The Impact of the Internet Book

This popular, well-respected text continues its strong managerial approach while maintaining its solid, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design to both maintain and enhance its traditional high quality and enjoyable style. Extensive coverage of Internet based Marketing research has been added to provide balanced coverage of this critical topic. As a result, the new edition actively integrates technology in exercises, activities, and special feature boxes in conjunction with a dynamic Web site providing dynamic teaching and learning resources. Read More

from£41.78 | RRP: £147.65
* Excludes Voucher Code Discount Also available Used from £3.88
  • 0324067976
  • 9780324067972
  • Carl D McDaniel, Roger H Gates
  • 1 April 2001
  • South-Western Publishing
  • Hardcover (Book)
  • 780
  • 5th Ed
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