Marketing Research for Managers (The marketing series: Professional development) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research for Managers (The marketing series: Professional development) Book

Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the development of the knowledge economy; analysis of customer relationship management; comprehensive discussion of electronic techniques; and case studies and examples.Read More

from£34.70 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • Blackwell

    The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

  • Pickabook

    Sunny Crouch, Matthew Housden

  • 0750654538
  • 9780750654531
  • Sunny Crouch, Matthew Housden
  • 9 May 2003
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 392
  • 3
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