Marketing Research w/ Student CD-ROM Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research w/ Student CD-ROM Book

Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview while parts 2 3 and 4 provide the details on methodologies and techniques.Read More

from£66.40 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Pickabook

    Pamela S. Schindler, Donald R. Cooper

  • 0071115714
  • 9780071115711
  • Pamela S. Schindler, Donald R Cooper
  • 1 April 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 832
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