Marketing Research (Mcgraw Hill Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research (Mcgraw Hill Series in Marketing) Book

This fifth edition has been revised and extended. Divided into four parts, it covers: the evolution and development of marketing research; basic technologies such as sampling and data collection; specific systems like panel research, testmarketing and advertising research; and professional applications in consumer, industrial, international and services markets. New to this edition is a development of service industries section, research on marketing marketing research applications, new techniques developed in line with modern technologies and updated learning aids.Read More

from£26.93 | RRP: £19.95
* Excludes Voucher Code Discount Also available Used from £4.28
  • 0077074297
  • 9780077074296
  • Peter Chisnall
  • 1 January 1992
  • McGraw-Hill Publishing Co.
  • Hardcover (Book)
  • 412
  • 4Rev Ed
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