Marketing Research (McGraw-Hill marketing for professionals series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research (McGraw-Hill marketing for professionals series) Book

This fifth edition has been revised and extended. Divided into four parts, it covers: the evolution and development of marketing research; basic technologies such as sampling and data collection; specific systems like panel research, testmarketing and advertising research; and professional applications in consumer, industrial, international and services markets. New to this edition is a development of service industries section, research on marketing marketing research applications, new techniques developed in line with modern technologies and updated learning aids.Read More

from£N/A | RRP: £33.99
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  • 0077091752
  • 9780077091750
  • Peter M. Chisnall
  • 1 November 1996
  • McGraw-Hill Publishing Co.
  • Paperback (Book)
  • 448
  • 5th Revised edition
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