Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Book

Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers ...Read More

from£44.52 | RRP: £32.99
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  • Product Description

    The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

  • 0077108124
  • 9780077108120
  • Peter M. Chisnall
  • 1 November 2004
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 496
  • 7
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