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Marketing Research Book
The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research. Read More
from£56.16 | RRP: * Excludes Voucher Code Discount Also available Used from £11.22
- 0321014162
- 9780321014160
- Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
- 5 December 1997
- Prentice Hall
- Paperback (Book)
- 950
- 1
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