Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Book

Teaches students how to make critical business decisions through the study of market research. This text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems.Read More

from£61.52 | RRP: £47.99
* Excludes Voucher Code Discount Also available Used from £4.43
  • ASDA

    Real Data Real People Real Research. In the Eight Edition of Marketing Research McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research.

  • Blackwell

    Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of...

  • Pickabook

    Carl McDaniel, Roger Gates

  • 0470414367
  • 9780470414361
  • Carl McDaniel Jr., Roger Gates
  • 12 June 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 792
  • 8th Edition with SPSS
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