Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Book

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. Macro-micro-macro in design and fitting for students in the intermediate or advanced courses this highly-regarded text focuses on market intelligence strategy theory and application.Read More

from£70.18 | RRP: £47.99
* Excludes Voucher Code Discount Also available Used from £4.90
  • 0470524618
  • 9780470524619
  • David A. Aaker
  • 19 March 2010
  • John Wiley & Sons
  • Paperback (Book)
  • 728
  • 10th International student edition
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