Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Book

In a world exploding with marketing data, this book keeps pace with the latest tools, applications, and developments in marketing research. The new Eighth Edition shows managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. Read More

from£49.88 | RRP: £36.95
* Excludes Voucher Code Discount Also available Used from £13.46
  • 047123057X
  • 9780471230571
  • David A. Aaker, V. Kumar, George S. Day
  • 5 November 2003
  • John Wiley & Sons
  • Hardcover (Book)
  • 800
  • 8th Edition
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