Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Book

Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.Read More

from£48.41 | RRP: £77.95
* Excludes Voucher Code Discount Also available Used from £17.98
  • 0471455199
  • 9780471455196
  • Carl McDaniel Jr., Roger Gates
  • 17 February 2004
  • John Wiley & Sons
  • Hardcover (Book)
  • 704
  • 6th Edition
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