Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Book

This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research perspective that highlights the differences between domestic and international research, and provides solutions to handle problems that are unique to multi-country research. The new edition also contains fresh material on brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.Read More

from£N/A | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471552542
  • 9780471552543
  • David A. Aaker, V. Kumar, George S. Day
  • 4 May 1995
  • John Wiley & Sons
  • Paperback (Book)
  • 800
  • 5th Edition
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