Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Book

Helps the reader develop a strong conceptual as well as practical understanding of marketing research. This book offers coverage of the six stages of the research process that provides a marketing research framework while addressing topics and tools of importance.Read More

from£87.73 | RRP: £47.99
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  • Blackwell

    Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for...

  • Pickabook

    Dawn Iacobucci, Gilbert A. Churchill

  • 0538743778
  • 9780538743778
  • CHURCHILL/IACOBUCCI
  • 19 December 2009
  • South Western College
  • Paperback (Book)
  • 624
  • Tenth
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