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Marketing Research Book
Helps the reader develop a strong conceptual as well as practical understanding of marketing research. This book offers coverage of the six stages of the research process that provides a marketing research framework while addressing topics and tools of importance.Read More
from£87.73 | RRP: * Excludes Voucher Code Discount Also available Used from £4.08
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Blackwell
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for...
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Pickabook
Dawn Iacobucci, Gilbert A. Churchill
- 0538743778
- 9780538743778
- CHURCHILL/IACOBUCCI
- 19 December 2009
- South Western College
- Paperback (Book)
- 624
- Tenth
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