Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment ... (Bass Nonprofit & Public Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment ... (Bass Nonprofit & Public Management Series) Book

Offers an approach to solving a range of social problems - drug use smoking unsafe sex and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.Read More

from£42.99 | RRP: £30.99
* Excludes Voucher Code Discount Also available Used from £4.36
  • 0787901377
  • 9780787901370
  • Alan R. Andreasen
  • 21 September 1995
  • Jossey Bass
  • Hardcover (Book)
  • 368
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