Marketing South African Tourism and Hospitality Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing South African Tourism and Hospitality Book

This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.Read More

from£N/A | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0195719255
  • 9780195719253
  • Richard George
  • 31 May 2001
  • OUP Southern Africa
  • Hardcover (Book)
  • 347
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