Marketing South African Tourism Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing South African Tourism Book

The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.Read More

from£N/A | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0195982150
  • 9780195982152
  • Richard George
  • 7 August 2008
  • OUP Southern Africa
  • Paperback (Book)
  • 448
  • 3
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