Marketing Strategies: A Contemporary Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategies: A Contemporary Approach Book

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.Read More

from£56.99 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £3.27
  • Pickabook

    Ashok Ranchhod, Calin Gurau

  • 0273706748
  • 9780273706748
  • Ashok Ranchhod, Calin Gurau
  • 24 May 2007
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 440
  • 2
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