Marketing Strategies: A Twenty-First Century Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategies: A Twenty-First Century Approach Book

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation.Read More

from£N/A | RRP: £30.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273651927
  • 9780273651925
  • Ashok Ranchhod
  • 11 December 2003
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 264
  • 1
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