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Marketing Strategy: A Decision Focused Approach Book
Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about...Read More
from£20.31 | RRP: * Excludes Voucher Code Discount Also available Used from £5.04
- 0070171467
- 9780070171466
- Orville C Walker, John Mullins, Jr., Harper W Boyd
- 1 March 2010
- McGraw-Hill Higher Education
- Paperback (Book)
- 384
- 7
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