Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) Book

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.Read More

from£39.33 | RRP: £78.99
* Excludes Voucher Code Discount Also available Used from £15.25
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