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Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) Book
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.Read More
from£39.33 | RRP: * Excludes Voucher Code Discount Also available Used from £15.25
- 0072961902
- 9780072961904
- Orville C Walker, John Mullins, Jr., Harper W Boyd
- 1 April 2005
- McGraw-Hill Higher Education
- Paperback (Book)
- 368
- 5
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