Marketing Strategy, Text and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy, Text and Cases Book

Title: Marketing Strategy, Text and Cases Binding: Paperback Author: O. C. Ferrell Publisher: Cengage LearningRead More

from£87.73 | RRP: £121.00
* Excludes Voucher Code Discount Also available Used from £39.40
  • Blackwell

    Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today ...

  • 1285170431
  • 9781285170435
  • Michael Hartline
  • 2 January 2013
  • South-Western College Publishing
  • Paperback (Book)
  • 768
  • International ed of 6th revised ed
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