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Marketing Strategy and Competitive Positioning Book
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.Read More
from£63.43 | RRP: * Excludes Voucher Code Discount Also available Used from £3.22
- 0273655167
- 9780273655169
- Prof Graham Hooley, Prof John Saunders, Prof Nigel F. Piercy
- 29 October 2003
- Financial Times/ Prentice Hall
- Paperback (Book)
- 648
- 3
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