Marketing Strategy and Competitive Positioning Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy and Competitive Positioning Book

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues...Read More

from£26.57 | RRP: £48.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • Pickabook

    Graham J. Hooley, John A. Saunders, Nigel F. Piercy

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