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Marketing Strategy and Competitive Positioning Book
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues...Read More
from£26.57 | RRP: * Excludes Voucher Code Discount Also available Used from £3.22
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Pickabook
Graham J. Hooley, John A. Saunders, Nigel F. Piercy
- 0273706977
- 9780273706977
- Prof Graham Hooley, Prof John Saunders, Prof Nigel F. Piercy, Brigitte Nicoulaud
- 17 December 2007
- Financial Times/ Prentice Hall
- Paperback (Book)
- 636
- 4
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Museum Trip£11.26
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