Marketing Strategy and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy and Management Book

Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to...Read More

from£56.68 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £4.88
  • 1403986274
  • 9781403986276
  • Michael J. Baker
  • 20 April 2007
  • Palgrave Macmillan
  • Paperback (Book)
  • 542
  • 4th Revised edition
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