Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy Book

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.Read More

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  • 0030321034
  • 9780030321030
  • O.C. Ferrell
  • 25 August 2001
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 384
  • 2nd Revised edition
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