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Marketing Strategy Book
"Marketing Strategy 5/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.Read More
from£55.33 | RRP: * Excludes Voucher Code Discount Also available Used from £3.57
- 0071116745
- 9780071116749
- Orville C Walker, John Mullins, Jr., Harper W Boyd
- 1 March 2005
- McGraw-Hill Higher Education
- Paperback (Book)
- 384
- 5
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