Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy Book

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.Read More

from£N/A | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0077098420
  • 9780077098421
  • Jim Blythe
  • 1 August 2002
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 320
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