Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy Book

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.Read More

from£48.58 | RRP: £37.99
* Excludes Voucher Code Discount Also available Used from £14.64
  • 0324201400
  • 9780324201406
  • Michael Hartline, O.C. Ferrell
  • 6 April 2004
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 648
  • 3rd Revised edition
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