Marketing Strategy (Marketing Series: Practitioner) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Strategy (Marketing Series: Practitioner) Book

Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.Read More

from£26.93 | RRP: £19.95
* Excludes Voucher Code Discount Also available Used from £4.77
  • 0750601515
  • 9780750601511
  • Paul Fifield
  • 7 December 1991
  • Butterworth-Heinemann Ltd
  • Hardcover (Book)
  • 259
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