Marketing: The Basics Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing: The Basics Book

Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies. It is aimed at sixth-form, first-year undergraduate and MBA students.Read More

from£16.18 | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £3.25
  • 0415380790
  • 9780415380799
  • Karl Moore, Niketh Pareek
  • 30 June 2006
  • Routledge
  • Paperback (Book)
  • 232
  • 1
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