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Marketing: The Basics Book
Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies. It is aimed at sixth-form, first-year undergraduate and MBA students.Read More
from£16.18 | RRP: * Excludes Voucher Code Discount Also available Used from £3.25
- 0415380790
- 9780415380799
- Karl Moore, Niketh Pareek
- 30 June 2006
- Routledge
- Paperback (Book)
- 232
- 1
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