Marketing: Theory and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing: Theory and Practice Book

'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.Read More

from£22.27 | RRP: £16.50
* Excludes Voucher Code Discount Also available Used from £9.41
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