Marketing Today Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Today Book

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.Read More

from£102.58 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £4.68
  • 0132030012
  • 9780132030014
  • Oliver
  • 25 April 1995
  • Prentice Hall
  • Textbook Binding (Book)
  • 550
  • 4
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