Marketing Tourism Destinations: Strategic Planning Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Tourism Destinations: Strategic Planning Approach Book

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.Read More

from£38.50 | RRP: £55.00
* Excludes Voucher Code Discount Also available Used from £3.55
  • 0471540676
  • 9780471540670
  • Ernie Heath, Geoffrey Wall
  • 5 March 1992
  • John Wiley & Sons
  • Hardcover (Book)
  • 240
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