Marketing Tourism Places Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Tourism Places Book

Looks at what can be done to sell tourist places. Utilizing both theoretical and empirical approaches, the book contains case studies of areas from different segments of the industry and evaluates different marketing strategies. This book should be of interest to lecturers and students of marketing, geography, tourism and professionals in the tourism business.Read More

from£42.00 | RRP: £40.00
* Excludes Voucher Code Discount Also available Used from £5.30
  • 0415038103
  • 9780415038102
  • G.J. Ashworth, Brian Goodall
  • 4 January 1990
  • Thomson Learning
  • Hardcover (Book)
  • 304
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