Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition Book

Includes analyses of some of the biggest marketing successes and blunders - including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds - along with annotated reproductions of winning and losing ads.Read More

from£29.41 | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £7.87
  • Blackwell

    This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades. It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as...

  • ASDA

    Like the 20th Anniversary Edition of the best-selling Positioning this Anniversary Edition of Marketing Warfare will allow the authors to annotate and expand upon their classic.

  • 0071460829
  • 9780071460828
  • Al Ries, Jack Trout
  • 1 December 2005
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 224
  • 20
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