Marketing Warfare Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Warfare Book

Marketing Warfare : Paperback : McGraw-Hill Education - Europe : 9780070527263 : 0070527261 : 16 Dec 1997 : You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.Read More

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  • Blackwell

    You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to...

  • Product Description

    "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

    "Revolutionary! Surprising!"­­Business Week

    "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

  • 0070527261
  • 9780070527263
  • Al Ries, Jack Trout
  • 1 December 1997
  • McGraw-Hill Professional
  • Paperback (Book)
  • 216
  • New edition
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