Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge Book

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning...Read More

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  • Product Description

    A helpful guide that shows event planners how to market their business
    World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales.

    Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6).

  • 0470833874
  • 9780470833872
  • Judy Allen
  • 11 October 2005
  • John Wiley & Sons
  • Hardcover (Book)
  • 320
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