Marketing Your Service Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Your Service Business Book

Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.Read More

from£15.59 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £23.64
  • 1854183168
  • 9781854183163
  • Ian Ruskin-Brown
  • 24 November 2005
  • Thorogood
  • Paperback (Book)
  • 296
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