Marketing and Finance: Creating Shareholder Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing and Finance: Creating Shareholder Value Book

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the...Read More

from£21.59 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £21.37
  • 1119953383
  • 9781119953388
  • Malcolm McDonald, Brian Smith, Keith Ward
  • 23 August 2013
  • John Wiley & Sons
  • Paperback (Book)
  • 280
  • 2nd
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