Marketing and Financial Management: New Economy - New Interfaces Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing and Financial Management: New Economy - New Interfaces Book

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.Read More

from£25.99 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £3.69
  • 1403940975
  • 9781403940971
  • David Walters, Michael Halliday
  • 18 November 2004
  • Palgrave Macmillan
  • Paperback (Book)
  • 277
  • illustrated edition
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