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Marketing and Property People (Building & Surveying) Book
This text uses the examples of residential and commercial property marketing to probe into the whole process of marketing and direct attention into an examination of the techniques available in the marketing of both companies and services. The vast majority of property professionals in the UK run small businesses in an environment where the need for professional qualifications was not necessary for employment. As such, marketing professionals had little need for formal qualifications or training. The 1980s have, however, seen a change in this arrangement as banks and building societies have moved into residential estate agency in force. The formal application of the theory has now led to marketing receiving its own specialist courses and relevant qualifications. "Marketing and Property … read more...
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