Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions (Professional Museum & Heritage) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions (Professional Museum & Heritage) Book

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.Read More

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  • 0117026492
  • 9780117026490
  • Sue Runyard, Ylva French
  • 1 September 1999
  • Stationery Office Books
  • Paperback (Book)
  • 290
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