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Marketing and the Bottom Line Book
(Prentice Hall, Pearson Education) Sheds light on how a company can measure the performance of marketing strategies and get a clear picture, avoiding surprises and achieving the strategies that work best. Read More
from£29.68 | RRP: * Excludes Voucher Code Discount Also available Used from £3.81
- 0273642480
- 9780273642480
- Prof Tim. Ambler
- 26 July 2000
- Financial Times/ Prentice Hall
- Hardcover (Book)
- 256
- 1
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