Marketing by Agreement: A Cross-cultural Approach to Business Negotiations Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing by Agreement: A Cross-cultural Approach to Business Negotiations Book

"Marketing By Agreement" relates ideals to realistic situations in the area of international business negotiations. It looks at the interorganizational negotiations which are crucial aspects of marketing and purchasing operations in a cross-cultural setting. The negotiation theme is developed via models showing the interaction of factors affecting outcomes and negotiation skills. Taking an international approach, the book relates concepts to the real world of negotiating sales/purchase, agency/distributorship, licence and joint-venture agreements. This second edition has been revised and expanded to meet the demands of a changing market, highlighting and aiming to formulate the skills necessary for effective performance.Read More

from£51.23 | RRP: £37.95
* Excludes Voucher Code Discount Also available Used from £6.79
  • 0471921513
  • 9780471921516
  • J. B. McCall, M. B. Warrington
  • 15 March 1989
  • John Wiley & Sons
  • Hardcover (Book)
  • 338
  • 2nd Edition
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