Marketing for Architects and Engineers: A New Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing for Architects and Engineers: A New Approach Book

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditionalRead More

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  • Product Description

    Architects and engineers facing the challenges and changes of the construction marketplace in the 1990s and beyond need to develop a new marketing agenda. The new marketing discipline of scenario planning, synthesis marketing and strategic mapping is forward-looking and intuitive - a radical move away from methods of traditional marketing. This book develops a coherent and comprehensive marketing discipline that is relevant to both small and large practices.

  • 0419202900
  • 9780419202905
  • Brian Richardson
  • 7 November 1996
  • Taylor & Francis
  • Paperback (Book)
  • 148
  • 1
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